Using NLP to understand your consumers better

A Talk by Antonio Hurtado
VP, R&D, NielsenIQ

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About this talk

In Anotonio's presentation, he will examine the ways in which natural language processing (NLP) can be used to gain deeper insights into consumer behavior and preferences.

The presentation will introduce NLP, and will discuss how it can be used to analyze large amounts of unstructured data such as social media posts, customer reviews, and survey responses.

The presentation will cover various NLP techniques and tools that can be used to extract meaning and insights from this data, and will provide practical examples of how these techniques have been successfully applied in the business world.

Stages covered by this talk

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